:root{
  --brand:#2157E8; --brand-dark:#1846C4; --ink:#0F1B3D; --muted:#4a5578;
  --bg:#ffffff; --bg-soft:#EAF1FF; --line:#D6E2FB; --detail:#6D9BFF; --promo:#FACC15;
  --radius:14px; --wrap:1120px; --shadow:0 14px 34px rgba(33,87,232,.12);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  color:var(--ink);background:var(--bg);line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
h1,h2,h3{line-height:1.15;letter-spacing:-.02em;margin:0 0 .4em;color:var(--brand)}
h1{font-size:clamp(2rem,5vw,3.35rem);font-weight:800}
h2{font-size:clamp(1.5rem,3.5vw,2.3rem);font-weight:800}
h3{font-size:1.15rem;font-weight:700;color:var(--ink)}
p{margin:0 0 1em;color:var(--muted)}
.lead{font-size:1.2rem;color:var(--muted)}
strong{color:var(--ink)}
.btn{display:inline-block;padding:14px 26px;border-radius:999px;font-weight:700;
  background:var(--brand);color:#fff;box-shadow:var(--shadow);transition:.15s;border:0;cursor:pointer;font-size:1rem}
.btn:hover{background:var(--brand-dark);transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--brand);box-shadow:none;border:1.5px solid var(--line)}
.btn.ghost:hover{border-color:var(--brand);transform:none}
.btn.promo{background:var(--promo);color:var(--ink)}
.btn.promo:hover{background:#eab308}

header.site{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);
  backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;gap:20px;min-height:66px}
.logo{font-weight:800;font-size:1.3rem;letter-spacing:-.03em;color:var(--ink);flex:0 0 auto}
.logo span{color:var(--brand)}
.nav ul{display:flex;flex-wrap:nowrap;gap:18px;list-style:none;margin:0 auto 0 20px;padding:0;min-width:0}
.nav ul li{white-space:nowrap}
.nav ul a{color:var(--muted);font-weight:600;font-size:.92rem}
.nav ul a:hover{color:var(--brand)}
.nav .cta{margin-left:auto;flex:0 0 auto;white-space:nowrap;padding:11px 20px;font-size:.95rem;align-self:center}
@media(max-width:1080px){.nav ul{gap:14px}.nav ul a{font-size:.88rem}}
@media(max-width:820px){.nav ul{display:none}.nav .cta{margin-left:auto}}

.hero{padding:72px 0 48px;background:
  radial-gradient(1200px 520px at 80% -10%,rgba(109,155,255,.28),transparent 60%),var(--bg)}
.hero .grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.eyebrow{display:inline-block;background:var(--bg-soft);color:var(--brand);font-weight:700;
  font-size:.85rem;padding:6px 14px;border-radius:999px;margin-bottom:18px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:26px}
.hero-note{font-size:.9rem;margin-top:16px}
.hero-card{background:var(--bg-soft);border:1px solid var(--line);border-radius:20px;
  padding:26px;box-shadow:var(--shadow)}
.hero-card h3{margin-bottom:16px;color:var(--brand)}
.kpi{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.kpi div{background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px}
.kpi b{display:block;font-size:1.7rem;color:var(--brand);letter-spacing:-.03em}
.kpi small{color:var(--muted)}
@media(max-width:820px){.hero .grid{grid-template-columns:1fr;gap:32px}}

.trust{padding:26px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-soft)}
.trust p{text-align:center;font-weight:600;color:var(--muted);margin:0 0 10px;font-size:.85rem;text-transform:uppercase;letter-spacing:.08em}
.trust .logos{display:flex;gap:34px;justify-content:center;flex-wrap:wrap;font-weight:800;color:var(--detail);font-size:1.25rem}

section{padding:64px 0}
.section-head{max-width:760px;margin:0 auto 44px;text-align:center}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media(max-width:820px){.cards{grid-template-columns:1fr}}
.card{background:var(--bg);border:1px solid var(--line);border-radius:var(--radius);padding:26px;transition:.15s}
.card:hover{box-shadow:var(--shadow);transform:translateY(-2px)}
.card .ico{width:44px;height:5px;border-radius:999px;background:var(--brand);margin-bottom:18px}
.card p{margin:0}

.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.step{position:relative;padding:44px 26px 30px;border:1px solid var(--line);border-radius:var(--radius);background:#fff;text-align:center}
.step::before{counter-increment:s;content:counter(s);position:absolute;top:-34px;left:50%;transform:translateX(-50%);
  width:68px;height:68px;background:var(--brand);color:#fff;border-radius:50%;display:grid;place-items:center;
  font-weight:800;font-size:2rem;box-shadow:var(--shadow)}

.alt{background:var(--bg-soft)}
.audience{display:flex;gap:12px;flex-wrap:wrap;justify-content:center;margin-top:8px}
.chip{background:#fff;border:1px solid var(--line);border-radius:999px;padding:10px 18px;font-weight:600;color:var(--ink)}

.local .grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
@media(max-width:820px){.local .grid{grid-template-columns:1fr}}

.faq details{border:1px solid var(--line);border-radius:12px;padding:4px 20px;margin-bottom:12px;background:var(--bg)}
.faq summary{cursor:pointer;font-weight:700;padding:16px 0;list-style:none;display:flex;justify-content:space-between;align-items:center;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--brand);font-size:1.4rem;font-weight:700}
.faq details[open] summary::after{content:"–"}
.faq details p{padding-bottom:16px;margin:0}

.cta-final{background:linear-gradient(135deg,#12234f,#2157E8);color:#fff}
.cta-final h2{color:#fff}
.cta-final p{color:#d5e2fb}
.form{display:grid;grid-template-columns:1fr 1fr;gap:14px;max-width:640px;margin:26px auto 0}
.form .full{grid-column:1/-1}
.form input,.form textarea,.form select{width:100%;padding:14px;border-radius:10px;border:1px solid #4f74c9;background:#0f1b3d;color:#fff;font:inherit}
.form input::placeholder,.form textarea::placeholder{color:#9fb4e6}
.form select{appearance:none;-webkit-appearance:none;cursor:pointer;background-image:linear-gradient(45deg,transparent 50%,#9fb4e6 50%),linear-gradient(135deg,#9fb4e6 50%,transparent 50%);background-position:calc(100% - 20px) calc(1.25em),calc(100% - 15px) calc(1.25em);background-size:5px 5px,5px 5px;background-repeat:no-repeat;padding-right:40px}
.form select:invalid{color:#9fb4e6}
.form select option{color:#0f1b3d;background:#fff}
.audience-fork{display:inline-block;margin:0 auto 20px;padding:11px 20px;background:rgba(255,255,255,.1);border:1px solid #4f74c9;border-radius:999px;color:#d5e2fb;font-weight:600;font-size:.95rem}
.audience-fork a{color:#fff;text-decoration:underline}
@media(max-width:640px){.form{grid-template-columns:1fr}}
.contact-alt{text-align:center;margin-top:20px;color:#d5e2fb;font-size:.95rem}
.contact-alt a{color:#fff;font-weight:700;text-decoration:underline}
.consent{display:flex;align-items:flex-start;gap:10px;text-align:left;color:#d5e2fb;font-size:.9rem;line-height:1.4}
.consent input{width:auto;flex:0 0 auto;margin-top:3px}
.consent a{color:#fff;font-weight:700;text-decoration:underline}

footer.site{background:var(--ink);color:#c3ccdf;padding:48px 0 28px}
footer .cols{display:grid;grid-template-columns:2fr 1fr 1fr;gap:32px}
@media(max-width:820px){footer .cols{grid-template-columns:1fr}}
footer h4{color:#fff;margin:0 0 12px;font-size:1rem}
footer a{color:#c3ccdf}footer a:hover{color:#fff}
footer ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.legal{border-top:1px solid #26365c;margin-top:32px;padding-top:20px;font-size:.85rem;color:#8fa0c2;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
.checklist{list-style:none;padding:0;margin:0;display:grid;gap:12px;color:var(--muted)}
.checklist li{position:relative;padding-left:30px}
.checklist li::before{content:"";position:absolute;left:4px;top:6px;width:7px;height:12px;
  border:solid var(--brand);border-width:0 3px 3px 0;transform:rotate(45deg)}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;position:fixed;background:#fff;color:#000;padding:10px 16px;border-radius:8px;z-index:99}

/* ===== Subpáginas (ciudades / servicios) ===== */
.crumbs{padding:18px 0 0;font-size:.9rem;color:var(--muted)}
.crumbs a{color:var(--brand);font-weight:600}
.crumbs span{margin:0 6px;color:var(--detail)}
.prose{max-width:760px;margin:0 auto}
.prose p{font-size:1.05rem}
.prose h2{margin-top:1.4em}
.prose h3{margin-top:1.2em}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
@media(max-width:820px){.two-col{grid-template-columns:1fr}}
.zones{display:flex;flex-wrap:wrap;gap:10px;margin:8px 0 0;padding:0;list-style:none}
.zones li{background:var(--bg-soft);border:1px solid var(--line);border-radius:999px;padding:7px 15px;font-weight:600;color:var(--ink);font-size:.92rem}
.city-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
@media(max-width:820px){.city-grid{grid-template-columns:repeat(2,1fr)}}
.city-grid a{background:#fff;border:1px solid var(--line);border-radius:12px;padding:14px 16px;font-weight:700;color:var(--ink);transition:.15s;text-align:center}
.city-grid a:hover{border-color:var(--brand);color:var(--brand);box-shadow:var(--shadow)}

/* ===== Tabla comparativa ===== */
.table-wrap{overflow-x:auto;margin:0 0 1.6em;-webkit-overflow-scrolling:touch}
.compare{width:100%;min-width:520px;border-collapse:collapse;font-size:.98rem}
.compare th,.compare td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.compare thead th{background:var(--bg-soft);color:var(--brand);font-weight:800;border-bottom:2px solid var(--line)}
.compare tbody td:first-child{font-weight:700;color:var(--ink);white-space:nowrap}
.compare tbody td{color:var(--muted)}
.compare tbody tr:last-child td{border-bottom:none}

/* ===== Banner de cookies ===== */
#cookie-banner{position:fixed;left:0;right:0;bottom:0;z-index:1000;background:var(--ink);color:#e6ebf5;box-shadow:0 -6px 24px rgba(0,0,0,.22)}
#cookie-banner .cb-inner{max-width:var(--wrap);margin:0 auto;padding:16px 20px;display:flex;gap:22px;align-items:center;justify-content:space-between;flex-wrap:wrap}
#cookie-banner p{margin:0;font-size:.9rem;color:#c3ccdf;max-width:72ch;line-height:1.5}
#cookie-banner a{color:#fff;text-decoration:underline;font-weight:600}
#cookie-banner .cb-btns{display:flex;gap:10px;flex-shrink:0}
#cookie-banner button{border:0;border-radius:999px;padding:11px 24px;font-weight:700;cursor:pointer;font-size:.9rem;transition:.15s}
#cookie-banner .cb-accept{background:var(--brand);color:#fff}
#cookie-banner .cb-accept:hover{background:var(--brand-dark)}
#cookie-banner .cb-reject{background:transparent;color:#c3ccdf;border:1.5px solid #3c4b6d}
#cookie-banner .cb-reject:hover{border-color:#c3ccdf;color:#fff}
@media(max-width:640px){#cookie-banner .cb-inner{flex-direction:column;align-items:stretch;gap:14px}#cookie-banner .cb-btns{justify-content:flex-end}}